World War 3.0: Microsoft & Its Enemies : The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors - whether small and nimble mice or fellow elephants - will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank them - whether Netscape or Sony or AOL Time Warner, or Linux-based companies that champion the open-source movement, or some college student hacking in his dorm room - Microsoft has waged holy war on all foes, leveraging its imposing strengths. In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government.
|Negocios y Economia||Corporate & Business History|