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Why We Buy: The Science of Shopping (Updated and Revised for the Internet, the Global Consumer and Beyond)

Autor: Underhill, Paco

Editorial: Simon & Schuster

Formato:Papel Delgado (Paperback)
Precio de Lista:$16.00
Nuestro Precio:$6.49 (59% Descuento) USD
Stock:1

Resumen:

Why We Buy: The Science of Shopping (Updated and Revised for the Internet, the Global Consumer and Beyond) : Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.


Categoría   Sub-Categoría
Negocios y Economia   Consumer Behavior
Negocios y Economia   Marketing

ISBN 13:9781416595243
ISBN 10:1416595244
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:306
Tamaño:8.44" l x 5.50" w x 8.31" h
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