What Women Want: The Science of Female Shopping

Autor: Underhill, Paco

Editorial: Simon and Schuster

Formato:Tapa Suave
Precio de Lista:$15.99
Nuestro Precio:$4.29 (73% Descuento) USD
Precio OFERTA:$1.29 USD


What Women Want: The Science of Female Shopping : With the same flair and humor that made his previous books universally appealing, Paco Underhill, author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace - what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Categoría   Sub-Categoría
Negocios y Economia   Consumer Behavior
Negocios y Economia   Economic Conditions
Ciencias Sociales   Women's Studies

ISBN 13:9781416569961
ISBN 10:1416569960
Formato:Tapa Suave
Tamaño:9.31" l x 6.12" w x 0.64" h

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