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What Kids Buy

Autor: Acuff, Daniel
Reiher, Robert H.

Editorial: Touchstone Books

Formato:Papel Delgado (Paperback)
Precio de Lista:$21.95
Nuestro Precio:$6.39 (71% Descuento) USD
Stock:3

Resumen:

What Kids Buy :

How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software.

Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.

What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's.


Categoría   Sub-Categoría
Negocios y Economia   Marketing

ISBN 13:9780684871172
ISBN 10:0684871173
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:206
Tamaño:9.22" l x 6.08" w x 0.53" h
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