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We First: How Brands and Consumers Use Social Media to Build a Better World

Autor: Mainwaring, Simon

Editorial: Palgrave Macmillan

Formato:Tapa Dura
Precio de Lista:$26.00
Nuestro Precio:$9.99 (62% Descuento) USD
Stock:5

Resumen:

We First: How Brands and Consumers Use Social Media to Build a Better World : A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.


Categoría   Sub-Categoría
Negocios y Economia   Business Ethics
Negocios y Economia   Marketing

ISBN 13:9780230110267
ISBN 10:0230110266
Formato:Tapa Dura
Idioma:Inglés
Páginas:250
Tamaño:9.10" l x 6.40" w x 1.00" h
Edades:
Grado:

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