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Twitter Is Not a Strategy

Autor: Doctoroff, Tom

Editorial: Palgrave Macmillan

Formato:Tapa Dura

Tipo Saldo

Precio de Lista:$27.00
Nuestro Precio:$2.69 (90% Descuento) USD
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Resumen:

Twitter Is Not a Strategy : In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.


Categoría   Sub-Categoría
Referencia   Consumer Guides
Negocios y Economia   E-Commerce
Negocios y Economia   Marketing

ISBN 13:9781137279309
ISBN 10:1137279303
Formato:Tapa Dura
Idioma:Inglés
Páginas:260
Tamaño:9.34" l x 6.55" w x 0.96" h
Edades:
Grado:

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