The Sports Event Management and Marketing Playbook (Wiley Events) : "The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.
Along with practical checklists, tables, figures, and forms, "The Sports Event Management and Marketing Playbook features:
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