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The Sports Event Management and Marketing Playbook (Wiley Events)

Autor: Supovitz, Frank

Editorial: Wiley

Formato:Tapa Dura
Precio de Lista:$70.00
Nuestro Precio:$14.99 (79% Descuento) USD
Precio OFERTA:$10.49 USD
Stock:2

Resumen:

The Sports Event Management and Marketing Playbook (Wiley Events) : "The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

Along with practical checklists, tables, figures, and forms, "The Sports Event Management and Marketing Playbook features:

  • "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
  • "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations This book is part of The Wiley Event Management Series.


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    ISBN 13:9780471460077
    ISBN 10:0471460079
    Formato:Tapa Dura
    Idioma:Inglés
    Páginas:475
    Tamaño:9.29" l x 7.72" w x 1.26" h
    Edades:
    Grado:
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