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The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business

Autor: Capparell, Stephanie

Editorial: Free Press

Formato:Tapa Suave
Precio de Lista:$15.00
Nuestro Precio:$5.39 (64% Descuento) USD
Stock:1

Resumen:

The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business : In the late 1940s and early 1950s, a small group of African-American businessmen changed the face of American business. They were among the first black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, and the payoff was dramatic.


Categoría   Sub-Categoría
Negocios y Economia   Corporate & Business History
Ciencias Sociales   Ethnic Studies - African American Studies
Negocios y Economia   Marketing

ISBN 13:9780743265720
ISBN 10:0743265726
Formato:Tapa Suave
Idioma:Inglés
Páginas:360
Tamaño:8.46" l x 5.49" w x 1.12" h
Edades:
Grado: