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Detalle
The Objects of Affection: Semiotics and Consumer Culture
Editorial: Palgrave Macmillan
Formato:Tapa Dura
Precio de Lista:$90.00
Nuestro Precio:$37.99 (58% Descuento) USD
Stock:1
Resumen:
The Objects of Affection: Semiotics and Consumer Culture :
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived “sacredness” in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.
NOTE: This is a Scratch and Dent version and accordingly MAY NOT have a dust jacket.| Categoría | Sub-Categoría | |
| Negocios y Economia | Consumer Behavior |
ISBN 13:9780230103726
ISBN 10:0230103723
Formato:Tapa Dura
Idioma:Inglés
Páginas:198
Tamaño:8.30" l x 5.50" w x 0.70" h
Edades:
Grado:
