The No-Nonsense Guide To Global Media : From the silver screen to magazines to online video-sharing, the media is a significant force in society. This No-Nonsense Guide introduces the political economy of the major media - film, television, radio, recording, publishing and the internet - looking at the concentration of ownership and the convergence of technologies. Peter Steven explores the full spectrum of communication around the world, from the mega-corporation to the citizen reporter, from the news rooms of Washington to the film industry of Nigeria. He follows the constantly shifting landscape, showing how the media is responding to the challenges of declining advertising revenues, social media, the growing influence of Asia and portable devices. The author emphasizes the diversity of small-scale media production that takes shape only through contact with specific audiences. And he invites us to question how the media reflects society: are we passive recipients, or do we have a part in constructing the world?
|Artes Escénicas||Mass Media|