The Marketing Gurus: Lessons From the Best Marketing Books of All Time

Autor: Murray, Chris
Soundview Executive Book Summaries

Editorial: Portfolio

Formato:Tapa Dura
Precio de Lista:$24.95
Nuestro Precio:$6.99 (72% Descuento) USD


The Marketing Gurus: Lessons From the Best Marketing Books of All Time : Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes a new, previously unpublished summary of Crossing the Chasm by Geoffrey Moore. Other featured books include: Positioning by Jack Trout and Al Ries; Kotler on Marketing by Philip Kotler; The Popcorn Report by Faith Popcorn; The Anatomy of Buzz by Emanuel Rosen; Purple Cow by Seth Godin; Relationship Marketing by Regis McKenna; And more. The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

Categoría   Sub-Categoría
Negocios y Economia   Marketing

ISBN 13:9781591841050
ISBN 10:1591841054
Formato:Tapa Dura
Tamaño:9.30" l x 5.80" w x 1.40" h