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The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

Autor: Kurnit, Paul
Lance, Steve

Editorial: Portfolio

Formato:Tapa Dura
Precio de Lista:$21.95
Nuestro Precio:$3.99 (82% Descuento) USD
Stock:1

Resumen:

The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day : A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan - but often they really have only a budget, a sales goal, or an excuse.

What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored.

The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.

Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.


Categoría   Sub-Categoría
Negocios y Economia   Marketing

ISBN 13:9781591843054
ISBN 10:1591843057
Formato:Tapa Dura
Idioma:Inglés
Páginas:273
Tamaño:7.24" l x 5.35" w x 1.18" h
Edades:
Grado: