The Little Blue Book of Advertising

Autor: Lance, Steve
Woll, Jeff

Editorial: Portfolio

Formato:Tapa Dura
Precio de Lista:$19.95
Nuestro Precio:$6.39 (68% Descuento) USD


The Little Blue Book of Advertising : Today everyone's groping around, turning to new gurus and the latest paradigm-shift marketing book in the hope that they'll find quick, easy answers. This isn't one of those books. It's the compilation of years of know-how that form a foundation on which you can build a lasting brand, an advertising campaign that works (regardless of your audience), and promotions that produce effective results. These principles worked for advertisers and marketers one hundred years ago, fifty years ago, ten years ago, and last week. They'll work for you next week, too - no matter how much the world keeps changing.

Categoría   Sub-Categoría
Negocios y Economia   Advertising & Promotion

ISBN 13:9781591841241
ISBN 10:1591841240
Formato:Tapa Dura
Tamaño:7.10" l x 4.90" w x 1.20" h

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