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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

Autor: Roman, Kenneth

Editorial: Palgrave Macmillan

Formato:Tapa Dura
Precio de Lista:$27.95
Nuestro Precio:$9.99 (64% Descuento) USD
Stock:1

Resumen:

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising : Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it.


Categoría   Sub-Categoría
Biografía y Autobiografía   Business

ISBN 13:9781403978950
ISBN 10:1403978956
Formato:Tapa Dura
Idioma:Inglés
Páginas:282
Tamaño:9.30" l x 6.50" w x 1.10" h
Edades:
Grado:

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