The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail : Great companies can fail - not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations - "disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming - and how to respond for success. Abridged on 2 compact discs. Read by Don Leslie.
|Negocios y Economia||Consulting|
|Negocios y Economia||Leadership|
|Negocios y Economia||Strategic Planning|