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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Autor: Christensen, Clayton M.
Leslie, Don

Editorial: Highbridge Audio

Formato:Disco Compacto
Precio de Lista:$24.95
Nuestro Precio:$7.99 (68% Descuento) USD


The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail : Great companies can fail - not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations - "disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming - and how to respond for success. Abridged on 2 compact discs. Read by Don Leslie.

Categoría   Sub-Categoría
Negocios y Economia   Consulting
Negocios y Economia   Leadership
Negocios y Economia   Strategic Planning

ISBN 13:9781565114159
ISBN 10:1565114159
Formato:Disco Compacto
Tamaño:5.00" l x 5.60" w x 0.40" h

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