The Hammersteins: A Musical Theatre Family : The Hammersteins is the story of one of Broadway's most creative and productive families. It is a story that begins in 1864 when Oscar Hammerstein I emigrates to America, establishes himself as a successful cigar merchant and turns his attention to the business of music and theaters. He builds many theaters including New York's most majestic opera house. He turns Times Square (then Longacre Square) into the theater capital of the world. His sons, Willie and Arthur carry on the tradition and nurture such talents as Will Rogers, W.C. Fields, Al Jolson, Houdini, and Charlie Chaplin. Willie's son Oscar II becomes the most successful lyricist of all time, writing the story and words to the Broadway shows Showboat, Oklahoma, South Pacific, Carousel, The King and I, and The Sound of Music. The accomplishments of this family are monumental. Their tale is enchanting.