The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business : According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.
|Negocios y Economia||Business Communication|
|Negocios y Economia||Educación|
|Negocios y Economia||Sales & Selling|