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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

Autor: Greenwald, Bruce C.
Knee, Jonathan A.
Seave, Ava

Editorial: Portfolio

Formato:Tapa Dura
Precio de Lista:$26.95
Nuestro Precio:$4.99 (81% Descuento) USD
Stock:1

Resumen:

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies : We live in the age of Big Media, with the celebrity moguls at the helms of the media conglomerates telling us that "content is king" and "growth is good." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver the kind of returns you'd get from closing your eyes and throwing a dart? In The Curse of the Mogul, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave lay bare the inexcusable financial performance that lies beneath Big Media's false veneer of power.


Categoría   Sub-Categoría
Negocios y Economia   Industries

ISBN 13:9781591842644
ISBN 10:1591842646
Formato:Tapa Dura
Idioma:Inglés
Páginas:304
Tamaño:9.10" l x 6.20" w x 1.10" h
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