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The Craft Beer Revolution

Autor: Hindy, Steve

Editorial: Palgrave Macmillan

Formato:Tapa Dura
Precio de Lista:$25.00
Nuestro Precio:$3.19 (87% Descuento) USD
Precio OFERTA:$1.19 USD
Stock:151

Resumen:

The Craft Beer Revolution : In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs.

Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers.

This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.


Categoría   Sub-Categoría
Cocina, Comida y Vinos   Beverages
Negocios y Economia   Commodities

ISBN 13:9781137278760
ISBN 10:1137278765
Formato:Tapa Dura
Idioma:Inglés
Páginas:250
Tamaño:9.58" l x 6.44" w x 1.00" h
Edades:
Grado:

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