The Business of Multimedia : The top CD-ROM developers, publishers, distributors, and venture capitalists who comprise the multimedia industry explain their secrets in The Business of Multimedia. Developers reveal how they financed their companies through friends, family, angels, and venture capitalists. They show how they negotiated their agreements, distribution deals, and licensing arrangements. They disclose which retail sales channels are selling their titles and how they have crafted creative ways to market their products.
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