The Art of War for Executives : For years, business schools and professional consultants have turned to Sun Tzu's 2500-year-old Chinese text for its useful commentary on such topics as leadership, strategy, organization, competition and co-operation. The wisdom of Sun Tzu's "The Art of War" is now made accessible to the modern reader. Not simply a new translation, this book provides an easy-to-follow interpretation of the classic document. It reveals the brilliance of Sun Tzu, and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, whilst incorporating the ideas of contemporary business philosophers, such as Peters, Drucker and Bennis. Sun Tzu's ten principles for competitive success are: learn to fight; do it right; expect the worst; burn the bridges; pull together; show the way; know the facts; seize the day; do it better; and keep them guessing. This interpretation of "The Art of War" incorporates modern business lessons to make this relevant and accessible to today's executive facing strategic and competitive challenges.
|Negocios y Economia||Management|