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The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

Autor: Ott, Adrian C.

Editorial: HarperCollins Publisher

Formato:Tapa Dura
Precio de Lista:$26.99
Nuestro Precio:$4.99 (82% Descuento) USD
Stock:12

Resumen:

The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy : Time is not money. Time is more important than money. Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone -- from CEOs to soccer moms -- is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours. In The 24-Hour Customer, Adrian C. Ott, CEO of a successful Silicon Valley consultancy, argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today's competitive landscape. She explores the economics of time and attention, including why customers will devote hours addicted to social networks, yet will say "I have no time!" to other offerings. Based on extensive research and real-world results with market-leading companies, this book provides tools, such as Time-Value Tradeoffs and Time-ographics, that pinpoint opportunities to increase revenue and gain market traction. Filled with fascinating case studies from companies like Johnson & Johnson, Amazon, and iPhone app start-ups, The 24-Hour Customer offers fresh ideas for capitalizing on the elements of time, attention, and value to innovate never-before-considered products, services, and programs for today's íœber-connected, multitasking customer. This book shares the latest strategic weapons for achieving market leadership and will change the way executives think about their businesses and their customers.


Categoría   Sub-Categoría
Negocios y Economia   Consumer Behavior
Negocios y Economia   Customer Service
Negocios y Economia   Marketing

ISBN 13:9780061798610
ISBN 10:0061798614
Formato:Tapa Dura
Idioma:Inglés
Páginas:224
Tamaño:9.10" l x 6.00" w x 0.90" h
Edades:
Grado:

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