Sweet Home Carolina : Jaxie Parker is a sexy, savvy advertising executive content to savor Atlanta's nightlife in expensive suits, sipping martinis and gossiping with her best friend. She is enjoying life in the fast lane when, all of a sudden, she's put in charge of her firm's annual pro bono project. Her assignment: to devise a plan for revitalizing the coastal town of Rumton, South Carolina. Years of declining population, lack of industry, and a poor economy threaten to leave Rumton broke and hopeless. But Jaxie doesn't 'do' small towns, much less know how to pull off saving one. She arrives in Rumton to discover that the lack of shopping and day spas is the least of her worries. There isn't even a hotel, and she must bunk down with an old man named Pop in an even older house. Determined to succeed Jaxie sets out to meet the townsfolk and work on a plan. Just when she decides that Rumton is dreadfully uneventful - and her coworker is painfully boring - things heat up pretty quickly.