Street Trends : "Even more admirable than their prescient ability to decipher the notions of today's (and tomorrow's) young adults is their rare ability to translate these subtle cues into valuable marketing truths. Capturing these insights into a cohesive business strategy is critical to success for every company in the next decade, the next century." --John Rollins, group publisher, Vibe and Spin magazines. HC, 206 pages.
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