Detalle

Ampliar

Small Data

Autor: Lindstrom, Martin

Editorial: St. Martin's Press

Formato:Tapa Dura

Tipo Saldo

Precio de Lista:$25.99
Nuestro Precio:$5.89 (77% Descuento) USD
Stock:131

Resumen:

Small Data : Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.


Categoría   Sub-Categoría
Negocios y Economia   Consumer Behavior
Ciencias Sociales   General
Negocios y Economia   Marketing

ISBN 13:9781250080684
ISBN 10:1250080681
Formato:Tapa Dura
Idioma:Inglés
Páginas:245
Tamaño:9.57" l x 6.34" w x 0.96" h
Edades:
Grado:

Los clientes que compraron el libro de arriba, también compraron estos libros