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Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions

Autor: Blakeslee, Sandra
Macknik, Stephen L.
Martinez-Conde, Susana

Editorial: Henry Holt & Company

Formato:Tapa Dura
Precio de Lista:$26.00
Nuestro Precio:$5.99 (77% Descuento) USD
Stock:3

Resumen:

Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions : Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable - a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.


Categoría   Sub-Categoría
Ciencia   General

ISBN 13:9780805092813
ISBN 10:0805092811
Formato:Tapa Dura
Idioma:Inglés
Páginas:291
Tamaño:9.30" l x 6.40" w x 1.30" h
Edades:
Grado:

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