Shopping for God: How Christianity Went From in Your Heart to in Your Face

Autor: Twitchell, James B.

Editorial: Simon and Schuster

Formato:Papel Delgado (Paperback)
Precio de Lista:$20.99
Nuestro Precio:$4.29 (80% Descuento) USD


Shopping for God: How Christianity Went From in Your Heart to in Your Face : Religious marketing used to consist of a sign in front of the church with some clever saying. Today mega churches send e-mails every day. Mega church leaders promote a generalized Christianity, sometimes with not even a cross in evidence. They are designed to appeal to everyone and to offend no one. And they are attracting worshippers who are leaving the mainstream denominations.

Jim Twitchell examines the phenomenon of religion today, often from the inside, as he travels to traditional churches and mega churches, analyzing their success at attracting new customers and retaining the old ones. He finds that the successful ministers study television instead of condemning it. They adapt rock and hip-hop to Christian themes. The churches that expect to survive better know how to market themselves.

Categoría   Sub-Categoría
Negocios y Economia   General
Religión y Espiritualidad   General
Ciencias Sociales   Popular Culture

ISBN 13:9780743292887
ISBN 10:074329288X
Formato:Papel Delgado (Paperback)
Tamaño:9.16" l x 6.11" w x 0.98" h

Los clientes que compraron el libro de arriba, también compraron estos libros