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Roadside MBA

Autor: Mazzeo, Michael
Oyer, Paul
Schaefer, Scott

Editorial: Grand Central Publishing

Formato:Tapa Dura

Tipo Saldo

Precio de Lista:$27.00
Nuestro Precio:$2.99 (89% Descuento) USD
Stock:1

Resumen:

Roadside MBA : While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.


Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.

The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.


Categoría   Sub-Categoría
Negocios y Economia   Entrepreneurship
Negocios y Economia   Small Business
Negocios y Economia   Strategic Planning

ISBN 13:9781455598892
ISBN 10:1455598895
Formato:Tapa Dura
Idioma:Inglés
Páginas:281
Tamaño:9.50" l x 6.50" w x 1.00" h
Edades:
Grado:

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