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Revolution in a Bottle: How TerraCycle Is Redefining Green Business

Autor: Szaky, Tom

Editorial: Portfolio

Formato:Tapa Suave
Precio de Lista:$15.00
Nuestro Precio:$3.99 (73% Descuento) USD
Stock:19

Resumen:

Revolution in a Bottle: How TerraCycle Is Redefining Green Business : While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertilizer is available in every Home Depot, Target,Wal-Mart, and more than 3000 other locations. It's a thrilling entrepreneurial success story - and just the beginning of what makes Revolution in a Bottle fascinating. Szaky argues for a new approach to business, an "ecocapitalism" based on a "triple bottom line." Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can help the third. Many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams.


Categoría   Sub-Categoría
Negocios y Economia   Environmental Economics

ISBN 13:9781591842507
ISBN 10:1591842506
Formato:Tapa Suave
Idioma:Inglés
Páginas:189
Tamaño:8.40" l x 5.50" w x 0.70" h
Edades:
Grado:

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