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Rethinking Reputation

Autor: Doorley, John
Seitel, Fraser P.

Editorial: Palgrave Macmillan

Formato:Papel Delgado (Paperback)
Precio de Lista:$17.00
Nuestro Precio:$3.19 (81% Descuento) USD
Stock:12

Resumen:

Rethinking Reputation : Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don'ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.


Categoría   Sub-Categoría
Negocios y Economia   Marketing
Ciencias Sociales   Sociology

ISBN 13:9781137278708
ISBN 10:1137278706
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:239
Tamaño:9.28" l x 6.11" w x 0.69" h
Edades:
Grado:

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