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Resurgence: The Four Stages of Market Focused Reinvention

Autor: Carpenter, Gregory S.
Gebhardt, Gary F.
Sherry, John F.

Editorial: Palgrave Macmillan

Formato:Tapa Dura
Precio de Lista:$28.00
Nuestro Precio:$3.19 (89% Descuento) USD
Stock:91

Resumen:

Resurgence: The Four Stages of Market Focused Reinvention : Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.


Categoría   Sub-Categoría
Referencia   Consumer Guides
Negocios y Economia   Entrepreneurship

ISBN 13:9781137278616
ISBN 10:1137278617
Formato:Tapa Dura
Idioma:Inglés
Páginas:252
Tamaño:9.63" l x 6.42" w x 0.89" h
Edades:
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