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Quench Your Own Thirst

Autor: Koch, Jim

Editorial: MacMillan

Formato:Disco Compacto
Precio de Lista:$29.99
Nuestro Precio:$6.39 (79% Descuento) USD
Stock:55

Resumen:

Quench Your Own Thirst : In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America's leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.

In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.

Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you'll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.


Categoría   Sub-Categoría
Negocios y Economia   Entrepreneurship

ISBN 13:9781427268181
ISBN 10:1427268185
Formato:Disco Compacto
Idioma:Inglés
Páginas:
Tamaño:6.00" l x 5.15" w x 0.55" h
Edades:
Grado:

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