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Punk Marketing: Get Off Your Ass and Join the Revolution

Autor: Laermer, Richard
Simmons, Mark

Editorial: HarperCollins Publisher

Formato:Tapa Suave
Precio de Lista:$16.99
Nuestro Precio:$5.99 (65% Descuento) USD
Stock:6

Resumen:

Punk Marketing: Get Off Your Ass and Join the Revolution : In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff - products, services, entertainment - and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed - one they have branded "Punk Marketing" - and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers - or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.


Categoría   Sub-Categoría
Negocios y Economia   Marketing

ISBN 13:9780061151118
ISBN 10:0061151114
Formato:Tapa Suave
Idioma:Inglés
Páginas:225
Tamaño:9.10" l x 7.30" w x 0.90" h
Edades:
Grado: