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Profitable Marketing Communications

Autor: Aitken, Lucy
Young, Antony

Editorial: Kogan Page

Formato:Tapa Dura
Precio de Lista:$39.95
Nuestro Precio:$5.99 (85% Descuento) USD
Stock:2

Resumen:

Profitable Marketing Communications : According to proven business strategist Antony Young, marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model to help business-owners, CEOs, CFOs, and marketing professionals apply an investment-led approach where the focus is value, not cost. The book introduces investment disciplines and strategies to marketing practices as well as insight into how marketers have delivered outstanding marketing return on investment for the companies. Finally, it provides a blueprint to maximize the returns from marketing communications.


Categoría   Sub-Categoría
Negocios y Economia   Marketing

ISBN 13:9780749449421
ISBN 10:074944942X
Formato:Tapa Dura
Idioma:Inglés
Páginas:212
Tamaño:9.21" l x 6.38" w x 1.02" h
Edades:
Grado: