Profitable Marketing Communications : According to proven business strategist Antony Young, marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model to help business-owners, CEOs, CFOs, and marketing professionals apply an investment-led approach where the focus is value, not cost. The book introduces investment disciplines and strategies to marketing practices as well as insight into how marketers have delivered outstanding marketing return on investment for the companies. Finally, it provides a blueprint to maximize the returns from marketing communications.
|Negocios y Economia||Marketing|