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Play at Work: How Games Inspire Breakthrough Thinking

Autor: Penenberg, Adam L
Zichermann, Gabe (Foreword by)

Editorial: Portfolio

Formato:Papel Delgado (Paperback)
Precio de Lista:$17.00
Nuestro Precio:$5.39 (68% Descuento) USD
Stock:23

Resumen:

Play at Work: How Games Inspire Breakthrough Thinking : An acclaimed journalist examines how games can help us learn, create, and innovate in any kind of business.

If you've ever found yourself engrossed in Angry Birds, Call of Duty, or a plain old crossword puzzle when you should have been doing something more productive, you know how easily games hold our attention. Hardcore gamers have spent the equivalent of 5.93 million years playing World of Warcraft while the world collectively devotes about 5 million hours per day to Angry Birds. A colossal waste of time? Perhaps. But what if we could tap into all the energy, engagement, and brainpower that people are already expending and use it for more creative and valuable pursuits?

Harnessing the power of games sounds like a New-Age fantasy, or at least a fad that's only for hip start-ups run by millennials in Silicon Valley. But according to Adam L. Penenberg, the use of smart game design in the workplace and beyond is taking hold in every sector of the economy, and the companies that apply it are witnessing unprecedented results. "Gamification" isn't just for consumers chasing reward points anymore. It's transforming, well, just about everything.

Penenberg explores how, by understanding the way successful games are designed, we can apply them to become more efficient, come up with new ideas, and achieve even the most daunting goals. He shows how game mechanics are being applied to make employees happier and more motivated, improve worker safety, create better products, and improve customer service.


Categoría   Sub-Categoría
Negocios y Economia   Decision Making & Problem Solving
Negocios y Economia   Management
Negocios y Economia   Workplace Culture

ISBN 13:9781591847106
ISBN 10:1591847109
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:244
Tamaño:8.46" l x 5.51" w x 0.68" h
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