Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes

Autor: Brown, Lyn Mikel
Lamb, Sharon

Editorial: St. Martin's Press

Formato:Tapa Dura
Precio de Lista:$24.95
Nuestro Precio:$5.99 (76% Descuento) USD


Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes : The image of girls and girlhood that is being packaged and sold to your daughter isn't pretty in pink. It is stereotypical, demeaning, limiting, and alarming. Girl Power has been co-opted by marketers of music, fashion, books, and television to mean the power to shop and attract boys. Girls are besieged by images in the media that encourage them to pursue accessories over academics; sex appeal over sports; fashion over friendship. These stereotypes are everywhere, from Disney movies to hip-hop lyrics, Nickelodeon cartoons to Seventeen magazine. Packaging Girlhood exposes these stereotypes and the very limited choices presented to girls of who or what they can be. The authors give you guidance on how to talk with your daughters about these negative images and provide you with the tools and information you need to help your girls make more positive choices about the way they define themselves in the real world.

Categoría   Sub-Categoría
Ciencias Sociales   Children's Studies
Negocios y Economia   Marketing
Familia y Relaciones   Parenting

ISBN 13:9780312352509
ISBN 10:0312352506
Formato:Tapa Dura
Tamaño:9.20" l x 6.10" w x 1.30" h