POP!: Create the Perfect Pitch, Title, and Tagline for Anything
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POP!: Create the Perfect Pitch, Title, and Tagline for Anything :
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?
Tamaño:8.10" l x 5.40" w x 0.90" h
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process - POP! (Purposeful, Original, Pithy) - to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers' imaginations.