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New Ideas from Dead CEOs: Lasting Lessons from the Corner Office

Autor: Buchholz, Todd G.

Editorial: Collins

Formato:Tapa Dura
Precio de Lista:$26.95
Nuestro Precio:$4.29 (84% Descuento) USD
Stock:3

Resumen:

New Ideas from Dead CEOs: Lasting Lessons from the Corner Office : New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change. The book not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ide


Categoría   Sub-Categoría
Negocios y Economia   Entrepreneurship
History & Geography   United States

ISBN 13:9780061197628
ISBN 10:0061197629
Formato:Tapa Dura
Idioma:Inglés
Páginas:300
Tamaño:9.34" l x 6.34" w x 1.12" h
Edades:
Grado:

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