Microtrends: The Small Forces Behind Tomorrow's Big Changes (Unabridged)

Autor: Penn, Mark

Editorial: Hachette Audio

Formato:Disco Compacto
Precio de Lista:$39.98
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Microtrends: The Small Forces Behind Tomorrow's Big Changes (Unabridged) : Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture - microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact. Unabridged on 10 compact discs. Read by Brett Barry.

Categoría   Sub-Categoría
Negocios y Economia   Small Business

ISBN 13:9781600240232
ISBN 10:1600240232
Formato:Disco Compacto
Tamaño:5.80" l x 5.10" w x 1.60" h