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Marketing Fashion (Portfolio Series)

Autor: Posner, Harriet

Editorial: Laurence King Publishing

Formato:Tapa Suave
Precio de Lista:$40.00
Nuestro Precio:$12.89 (68% Descuento) USD
Stock:1

Resumen:

Marketing Fashion (Portfolio Series) : Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.


Categoría   Sub-Categoría
Negocios y Economia   Industries
Negocios y Economia   Marketing

ISBN 13:9781856697231
ISBN 10:1856697231
Formato:Tapa Suave
Idioma:Inglés
Páginas:224
Tamaño:10.00" l x 8.50" w x 1.00" h
Edades:
Grado:

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