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Marketing Analytics

Autor: Winston, Wayne L.

Editorial: Wiley

Formato:Tapa Suave

Tipo Saldo

Precio de Lista:$49.99
Nuestro Precio:$22.99 (54% Descuento) USD
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Resumen:

Marketing Analytics :

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel

Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results.

Practical exercises in each chapter help you apply and reinforce techniques as you learn.

  • Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools
  • Reveals how to target and retain profitable customers and avoid high-risk customers
  • Helps you forecast sales and improve response rates for marketing campaigns
  • Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising
  • Covers social media, viral marketing, and how to exploit both effectively

Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.


Categoría   Sub-Categoría
Computación e Internet   Programming

ISBN 13:9781118373439
ISBN 10:111837343X
Formato:Tapa Suave
Idioma:Inglés
Páginas:690
Tamaño:9.00" l x 7.50" w x 1.50" h
Edades:
Grado: