Detalle

Ampliar

Market Driven Strategy

Autor: Day, George S.

Editorial: Free Press

Formato:Papel Delgado (Paperback)

Tipo Saldo

Precio de Lista:$25.99
Nuestro Precio:$14.99 (42% Descuento) USD
Stock:1

Resumen:

Market Driven Strategy : This seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.


Categoría   Sub-Categoría
Negocios y Economia   Marketing
Negocios y Economia   Strategic Planning

ISBN 13:9781501100178
ISBN 10:1501100173
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:405
Tamaño:9.25" l x 6.13" w x 1.30" h
Edades:
Grado: