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Marissa Mayer and the Fight to Save Yahoo!

Autor: Carlson, Nicholas

Editorial: Twelve

Formato:Papel Delgado (Paperback)
Precio de Lista:$17.99
Nuestro Precio:$5.89 (67% Descuento) USD
Stock:484

Resumen:

Marissa Mayer and the Fight to Save Yahoo! : A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38.

When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?

Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon.


Categoría   Sub-Categoría
Negocios y Economia   Industries

ISBN 13:9781455556601
ISBN 10:1455556602
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:368
Tamaño:8.00" l x 5.14" w x 1.00" h
Edades:
Grado:

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