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Managing Brand Equity: Capitalizing on the Value of a Brand Name

Autor: Aaker, David A.

Editorial: Free Press

Formato:Tapa Dura
Precio de Lista:$35.00
Nuestro Precio:$10.69 (69% Descuento) USD
Stock:5

Resumen:

Managing Brand Equity: Capitalizing on the Value of a Brand Name : "A fascinating, practical, and insightful book that brilliantly examines the 'assets' that define brand equity to create, develop, market, and manage brands strategically in the 1990s." --Vijay Mahajan, The University of Texas at Austin. HC, 299 pages.


Categoría   Sub-Categoría
Negocios y Economia   Management
Negocios y Economia   Marketing

ISBN 13:9780029001011
ISBN 10:0029001013
Formato:Tapa Dura
Idioma:Inglés
Páginas:299
Tamaño:9.62" l x 6.45" w x 1.09" h
Edades:
Grado: Non-Classifiable