Detalle

Ampliar

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

Autor: McNish, Jacquie
Silcoff, Sean

Editorial: Flatiron Books

Formato:Tapa Dura

Tipo Saldo

Precio de Lista:$27.99
Nuestro Precio:$3.19 (89% Descuento) USD
Stock:2

Resumen:

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry : In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong?

Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.

With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones.

Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.


Categoría   Sub-Categoría
Negocios y Economia   Corporate & Business History
Negocios y Economia   Industries

ISBN 13:9781250060174
ISBN 10:1250060176
Formato:Tapa Dura
Idioma:Inglés
Páginas:279
Tamaño:9.45" l x 6.45" w x 1.08" h
Edades:
Grado:

Los clientes que compraron el libro de arriba, también compraron estos libros