Invisible Influence: The Hidden Forces that Shape Behavior

Autor: Berger, Jonah

Editorial: Simon & Schuster

Formato:Papel Delgado (Paperback)
Precio de Lista:$16.00
Nuestro Precio:$4.29 (73% Descuento) USD


Invisible Influence: The Hidden Forces that Shape Behavior : Want to be more persuasive? Make better decisions? This book will show you how.

Jonah Berger integrates research from psychology, behavioral economics, business, and the social sciences more generally to shed light on the often-hidden factors that shape behavior. Learn why copycats are better negotiators and how losing can lead to winning. Why successful athletes tend to have older siblings, why married people grow to look alike, and what cockroaches can teach us about the science of motivation. You'll never look at your own behavior, or the behavior of those around you, the same way again.

Categoría   Sub-Categoría
Negocios y Economia   Consumer Behavior
Negocios y Economia   Marketing
Psicología   Social Psychology

ISBN 13:9781476759739
ISBN 10:1476759731
Formato:Papel Delgado (Paperback)
Tamaño:8.38" l x 5.52" w x 0.71" h

Los clientes que compraron el libro de arriba, también compraron estos libros