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Inside the Box

Autor: Boyd, Drew
Goldenberg, Jacob

Editorial: Simon and Schuster

Formato:Papel Delgado (Paperback)
Precio de Lista:$16.00
Nuestro Precio:$4.29 (73% Descuento) USD
Stock:124

Resumen:

Inside the Box : The traditional attitude toward creativity in the American business world is to "think outside the box" - to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally.

Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one's familiar world to create new ideas independent of specific problems. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging.

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It's a system that works!


Categoría   Sub-Categoría
Negocios y Economia   Decision Making & Problem Solving
Negocios y Economia   Management
Negocios y Economia   Organizational Behavior

ISBN 13:9781451659290
ISBN 10:1451659296
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:260
Tamaño:8.44" l x 5.48" w x 0.73" h
Edades:
Grado:

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