Idea+ology: The Designer's Journey: Turning Ideas into Inspired Designs : Without a sound concept, design is merely an arrangement of elements within the parameters of a given format resulting in design that is often referred to as decorative. So, where do sound concepts come from? The sources are limitless and often a mystery. By showing a broad spectrum of projects and interviewing the designers behind those projects, you'll get a rare look into their thought processes and the often unusual and unexpected sources of their ultimate inspiration. This book follows thirty-five designers from around the world on a creative journey from initial inspiration to finished project.