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Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Autor: Baer, Jay

Editorial: Portfolio

Formato:Tapa Dura

Tipo Saldo

Precio de Lista:$27.00
Nuestro Precio:$6.39 (76% Descuento) USD
Stock:1

Resumen:

Hug Your Haters: How to Embrace Complaints and Keep Your Customers : Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.

The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub­licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to "pick their spots" when choosing to answer criticisms.

Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten­sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ­ent motivations: NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.


Categoría   Sub-Categoría
Negocios y Economia   Customer Service
Negocios y Economia   Marketing

ISBN 13:9781101980675
ISBN 10:1101980672
Formato:Tapa Dura
Idioma:Inglés
Páginas:240
Tamaño:9.33" l x 6.28" w x 0.94" h
Edades:
Grado: