Hidden in Plain Sight

Autor: Chipchase, Jan
Steinhardt, Simon

Editorial: Harper Collins

Formato:Tapa Dura
Precio de Lista:$28.99
Nuestro Precio:$7.49 (74% Descuento) USD


Hidden in Plain Sight :

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day and how they affect our buying decisions.

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow.

Categoría   Sub-Categoría
Negocios y Economia   Commodities
Negocios y Economia   Customer Service
Negocios y Economia   Finance

ISBN 13:9780062125699
ISBN 10:0062125699
Formato:Tapa Dura
Tamaño:9.32" l x 6.33" w x 1.01" h